At the training session, I'll be teaching club presidents how to succeed in their offices. Today, however, I was thinking about vice presidents for membership, and what I might say to them if I were presenting on their offices.
Here's a question. What is the vice president for membership in a Toastmasters club supposed to do? If you're like most people (including me, before I had this amazing light-bulb moment), you probably think that the vice president for membership's role is that of a recruiter. More specifically, you would be justified in thinking that the vice president for membership is supposed to recruit members.
You would also be wrong. You see, I thought the same thing for a very long time. Of course the vice president for membership is supposed to recruit members! Duh!
No.
The biggest influences on turning guests into members are your Toastmaster of the Day, your General Evaluator, your Topicsmaster, your "Ah" Counter, your Grammarian, your Timer, your three speakers, and their speech evaluators. If those 12 people put on a well-planned and well-executed meeting, you'll have guests coming to you, asking "Where do I sign up?!"
What, then is the vice president for membership's most important job? Well, I was thinking about this when the metaphorical light bulb blinked on over my head.
The most important function of the vice president for membership is to recruit guests.
Think about your own Toastmasters experience. How many of you have seen a club where, as soon as a guest walks in, the vice president for membership shakes his hand and guides him to a good seat? How many of you have seen the vice president for membership narrate an entire meeting to a guest? How many of you have seen the vice president for membership offer to help a guest complete a membership application, or invite a guest back for a second visit?
There are some great vice presidents for membership out there. They're eloquent and articulate, they're gregarious and sociable, they know just what to say, and they could sell Toastmasters to the Great Communicator, Ronald Reagan, himself. But they only spring into action in those rare and random moments when a guest gets lost in the parking lot, and wanders into the meeting room to ask for directions.
If that's the only time the vice president for membership is "on," the club will never grow.
Here's my suggestion: vice presidents for membership, let your other members take the lead on turning guests into members. You should be out there in the community, turning people who have only heard about Toastmasters into guests. Develop a strategy to fill the room, and let the program sell itself.
I'll share with you what I share with officers everywhere, every chance I get. Ninety-eight percent of a club officer's real work should be done outside the club's meeting place. Don't limit your vision to the tiny space enclosed by the four walls of your meeting room. There's a whole wide world out there, with a lot of people in it.
Most of them could use Toastmasters. So reach out, make contact, and bring them to a meeting.
If you do half as much to get them in the club as you do to get them in the room, the rest of your job will be easy.
Best of luck!
Joseph L. Chambers, ACB, ALB
Interim Secretary & Immediate Past President
Toastmasters Beckley